Updated 30 March 2026
HubSpot Marketing Hub Pricing:
The Most Expensive Hub, Explained
Marketing Hub is the most complex and costly of HubSpot's 5 hubs. Contact-based pricing means your bill can double or triple as your database grows. Here is exactly what each tier costs at every contact level.
$20
Starter /mo
1 seat included. Basic email, forms, and ads. No automation.
$890
Professional /mo
3 seats included. Automation, A/B testing, SEO tools. $3K onboarding fee.
$3,600
Enterprise /mo
5 seats included. Custom objects, predictive scoring. $6K onboarding fee.
Contact Tier Pricing
Marketing Hub pricing is based on the number of marketing contacts you actively email or target with ads. The base plan includes 1,000 marketing contacts. Additional contacts are charged in tiers. Here is the total monthly cost at each contact level per tier.
| Marketing Contacts | Starter Total | Professional Total | Enterprise Total |
|---|---|---|---|
| 1,000 (included) | $20 | $890 | $3,600 |
| 2,000 | $40 | $910 | $3,620 |
| 5,000 | $80 | $935 | $3,645 |
| 10,000 | $150 | $1,250 | $3,960 |
| 15,000 | $220 | $1,475 | $4,185 |
| 25,000 | $350 | $1,790 | $4,500 |
| 50,000 | $600 | $3,095 | $5,805 |
| 100,000 | $1,100 | $4,690 | $7,400 |
| 250,000 | N/A (Enterprise only) | N/A (Enterprise only) | $12,400 |
Contact overage pricing is approximate and based on published HubSpot rates. Actual pricing may vary based on your contract and negotiation. Marketing contacts are separate from your total CRM contacts. Non-marketing contacts (those you do not email or target with ads) are free.
Feature Breakdown by Tier
What each Marketing Hub tier actually unlocks. The jump from Starter to Professional is where most of the value lives, but it is also where the price jumps from $20 to $890 per month.
| Feature | Starter | Pro | Enterprise |
|---|---|---|---|
| Email marketing | |||
| Forms and landing pages | |||
| Ad management | |||
| Marketing automation | - | ||
| A/B testing | - | ||
| SEO recommendations | - | ||
| Social media tools | - | ||
| Blog | - | ||
| Custom reporting | - | ||
| Teams and partitioning | - | - | |
| Custom objects | - | - | |
| Predictive lead scoring | - | - | |
| Multi-touch revenue attribution | - | - | |
| Adaptive testing | - | - | |
| Custom behavioral events | - | - |
Real-World Example: 10,000-Contact B2B Company
Here is exactly what a mid-size B2B company with 10,000 marketing contacts, 5 marketing team members, and a need for automation would pay on Marketing Hub Professional.
This is 52% more than the advertised $890/mo base price. The $890 headline number is for a single user with 1,000 contacts. The moment you add a realistic team size and contact list, the actual cost increases substantially. This is the single most important thing to understand about HubSpot Marketing Hub pricing: the base price is not what you will pay.
Marketing Hub vs Dedicated Marketing Tools
If marketing automation is your primary need, here is how Marketing Hub compares to standalone marketing platforms.
ActiveCampaign
$29 to $259/moActiveCampaign Plus at $49 per month (1,000 contacts) includes marketing automation, CRM, lead scoring, and site tracking. For 10,000 contacts, ActiveCampaign Plus costs $139 per month. That is $1,211 per month cheaper than HubSpot Marketing Hub Professional with 10,000 contacts ($1,350/mo). ActiveCampaign lacks HubSpot's CMS, social media tools, and SEO features, but for pure email marketing automation, it offers comparable functionality at roughly 10% of the cost.
Mailchimp
$13 to $350/moMailchimp Standard at $20 per month (500 contacts) includes basic automation, A/B testing, and landing pages. At 10,000 contacts, Mailchimp Standard costs $100 per month, while Premium costs $350 per month. Mailchimp is significantly cheaper but lacks the depth of HubSpot's automation workflows. For teams that primarily send email newsletters and basic automated sequences, Mailchimp at $100 per month versus HubSpot at $1,350 per month is a compelling savings argument.
Brevo (formerly Sendinblue)
$0 to $65/moBrevo charges by email volume, not contacts. The Business plan at $65 per month includes unlimited contacts, 20,000 emails per month, automation, and landing pages. For a company with 10,000 contacts sending 2 emails per month per contact (20,000 total), Brevo costs $65 per month compared to HubSpot's $1,350 per month. Brevo's automation is less sophisticated, but the 95% cost savings makes it worth evaluating.
When Marketing Hub Professional is Worth the Price
Despite the high cost, Marketing Hub Professional is worth the investment in specific situations:
- Your marketing and sales teams need to share a single platform with unified reporting. HubSpot's strength is the connection between marketing activities and sales pipeline. If marketing attribution matters, HubSpot does this better than combining separate tools.
- You need complex, multi-step automation workflows that trigger across marketing, sales, and service interactions. HubSpot's cross-hub automation is more powerful than any standalone marketing tool.
- Your team is already using HubSpot CRM and Sales Hub. Adding Marketing Hub to an existing HubSpot setup is more efficient than integrating a separate marketing tool, even if the marketing tool is cheaper.
- You have the budget and the team to use at least 60% of Professional features. If you are only using email marketing and forms, you are paying for features you do not need. In that case, ActiveCampaign or Brevo delivers better value.